AI In-game Shop

Smart and Busy Users
Prevent Churn
"Users who efficiently use currency and grow quicky", despite efficiently using currency, will churn if they cannot maintain their rate of growth due to limited currency. Therefore the AI recommends products and strategies to quickly gain currency, increasing retention.

Increase Purchases
The TentuPlay AI recommends products that help quick growth, and with a message explaining that the product helps growth, it offers context and justification, increasing IAP revenue.

F2P With Grandiose Expectations Users
Prevent Churn
F2P With Grandiose Expectations users" often churn when they reach a hurdle that requires an IAP to progress. TentuPlay’s AI offers strategies and tips for users to get over these hurdles and increases retention and reduces churn.

Increase Revenue
TentuPlay’s AI offers rewarded ads that give the users currency or items which help them progress, increasing ad revenue.

Character Collector Users
Reduce Churn
TentuPlay’s AI recommends content or strategies to gather new characters, allowing users to continue to enjoy collecting characters, increasing retention.

Increase Purchases
TentuPlay’s AI offers players tips and products to help collect new characters, increasing purchases and in turn, revenue.

Fashionista Users
Reduce Churn
TentuPlay’s AI recommends content and strategies that can lead to gaining cosmetic items, which allows Fashionista users to continue to enjoy decorating their character, increasing retention and reducing churn.

Increase Purchases
TentuPlay’s AI recommends strategies and products that provide cosmetic items, increasing purchases and revenue.

Off-Track and Regretful Users
Reduce Churn
TentuPlay’s AI recommends strategies and content for users who wasted currency early in the game and are regretting their decision that can help them earn back the currency they wasted. This reduces the disappointment and regret these players feel, increasing retention and reducing churn.

Increase Purchases
TentuPlay’s AI recommends tips and products for players to earn back currency they wasted early on, increasing purchases and revenue.

PvP From the Jump Users
Reduce Churn
TentuPlay’s AI offers the strategies and items of players with high win rates to players who repeatedly lose in PvP content so that they don’t feel disappointed and churn, thus increasing retention.

Increase Purchases
TentuPlay’s AI recommends strategies and products used by players with high win rates, which players who are interested in but unsuccessful at PvP content are more likely to purchase, increasing purchases and revenue.

Guide Follower Users
Reduce Churn
TentuPlay’s AI identifies the strategies of top users and offers these strategies to Guide Followers, allowing them to play the game in the manner they want to, increasing retention.

Increase Purchases
TentuPlay’s AI identifies the products most closely related to top rated users' strategies, and by recommending these products to Guide Followers increase purchases and revenue.

Underdog Users
Reduce Churn
TentuPlay’s AI recommends strategies or ways to increase the strength of underdog characters or other stronger characters so users don’t repeatedly lose in content, become disappointed, and churn, increasing retention.

Increase Purchases
TentuPlay’s AI recommends products that can make an underdog character stronger or where users can gain a stronger character, increasing purchases and revenue.

Comfort Zone Player Users
Reduce Churn
TentuPlay’s AI recommends new strategies with rewards to users so that they don’t grow bored from only staying within their comfort zone and churn, thus increasing retention.

Increase Purchases
TentuPlay’s AI recommends products needed to enjoy new content and different play styles, thus increasing purchases and revenue.

Whale Users
Reduce Churn
TentuPlay’s AI recommends products and tips to reach the end game, increasing retention and reducing churn.

Increase Purchases
TentuPlay’s AI identifies and recommends products that high rated PUs purchased to quickly progress and reach the end game, thus increasing purchases and revenue.