Evaluate personas

In the demo data, the persona with the highest retention rate is Smart and Busy. Increase revenue by selling items to Smart and Busy players who show high retention rates.

A Smart and Busy player is a player who uses their currency effectively to grow quickly in comparison to the amount of time that they invest in playing. If you offer an item which will consistently provide Smart and Busy players with currency to invest, they are more likely to make a purchase.

If you implement the Smart and Busy CRM, you can offer items and content that Smart and Busy players would enjoy.

The demo data shows that the persona group with the largest IAP revenue is PvP From the Jump. Offer products to PvP From the Jump players and increase revenue.

A PvP From the Jump player wants to be stronger than other players while playing, so tends to jump into PvP play fairly early in the game. It suggests that they are likely in a constant cycle of losing due to lacking experience, level, items, and so on in comparison to other players. If you offer a PvP From the Jump player items and characters that can help them win in PvP content, they are more likely to make a purchase.

If you implement the PvP From the Jump CRM, you can recommend products and content which will help PvP From the Jump players increase their win rate in PvP content.

In the demo data, the persona group with the most ad views is F2P With Grandiose Expectations

F2P With Grandiose Expectations players are players who have no intention of purchasing a product, but have high expectations that they will be able to play and clear a large amount of content while playing for free. By offering F2P With Grandiose Expectation users rewarded ads that will help them reach the next level of content, you can increase your ad revenue.

By implementing the F2P With Grandiose Expectations CRM, you can identify the F2P With Grandiose Expectations players and offer additional ads only for them.

You can identify the effects of a persona on retention rate by viewing D1 Retention Rate, D14 Retention rate. You can also see the stage and the level at which players are when they churn.

In the demo data, Guide Followers have a lower D1 Retention Rate compared to all users.

Guide Followers have a tendancy to follow top rated users' strategies and guides to maximize efficiency. They look for the information to help learn effective strategies of top rated users and quickly make a decision whether they continue to play a game. Therefore, it’s possible that their early stage retention is lower than other users.

If you implement the Guide Followers CRM, you can provide information and strategies of top players to Guide Followers and thus can lead them to play longer, increasing retention rate.

The demo data shows that the average Smart and Busy persona users reached stage 11-2, whereas the average stage before churn for the entire user base was 3-6.

Smart and Busy players can quickly and efficiently grow in a short amount of time, so they reach higher stages faster than other users. Therefore, if you provide Smart and Busy players with offers of items that can help them grow to get to the stage 11-2 faster, you can increase retention.

By using the Smart and Busy CRM, you can offer items that will help Smart and Busy players grow.

According to the demo data, Guide Followers churn after reaching level 7 on average while the majority of other users churn after reaching level 3.

Guide Followers tend to follow top players' strategies, meaning that they can reach higher levels faster than other users. Therefore, if you recommend strategies for Guide Followers around the time they reach around level 7, this can lead to increased retention.

By using the Guide Follower CRM, you can recommend top players' strategies to Guide Follower players.

The demo data shows that the Smart and Busy persona segment has a higher purchase rate than the average of all users, for example, in the segment for users who have spent $50 or more. By using this information, you can try and offer Smart and Busy players the products that worth more than $50 and increase IAP revenue.

In the demo data, Guide Followers have a higher rate of D0 purchases in comparison to other users.

Guide Followers have the characteristic of following the steps of top rated users when it comes to growth and strategy. They also tend to be able to identify the most efficient products and purchase early and quickly. Considering that Guide Followers will purchase efficient items earlier than other users, they are more likely to buy if you offer highly efficient products early.

If you offer them efficient products by using the Guide Follower CRM, you can increase purchases and increase revenue.

In the demo data, Character Collectors made a purchase after stage 2-3 more often than the average purchase rate of the whole user group.

The Character Collector persona users are more interested in collecting a variety of characters over efficiency. It may result in the higher purchase rates later in the game in comparison to the rates of the entire user base. Therefore, if you offer Character Collectors a product which will help them collect other characters at relatively late-game points such as stage 2-3, you can increase purchases.

You can offer useful products for character collecting to Character Collectors by using the Character Collector CRM.

The demo data shows that Smart and Busy players usually made their first purchase at level 7 whereas the average for all users was level 3.

Smart and Busy players can grow quickly in a short amount of time by using their currency efficiently. It means that they can reach higher levels faster before feeling the need to make a purchase compared to other users. Therefore, if you offer Smart and Busy players the products which can help them maintain their quick growth around the time they reach level 7, you can increase the likelihood of users making a purchase.

You can offer Smart and Busy players the products that include the currency they need to continue their fast growth by using the Smart and Busy CRM.

According to the demo data, the Smart and Busy players tend to favor products that include the currency they need to grow in comparison to the purchase rate of all users, shown by their higher purchase rate of Coin_Package_01.