Persona Analysis

Notable Personas

To understand "who" to target to raise retention and revenue, refer to the information below
    View the personas which influence revenue, IAPs, and ad views the most.
    Utilize personas with high retention rates and offer them IAPs or ad views to increase revenue.
    Check which personas make the most IAPs and increase revenue by catering to these persona groups.
    Check which personas view the most ads and utilize the characteristics of said persona groups to maintain retention while increasing ad views.

The 3 Persona Groups With the Highest Retention Rate

You can increase revenue by offering the persona groups with high retention rates IAP or ads.

    In the demo data, the persona with the highest retention rate is Smart and Busy.
    Increase revenue by selling items to Smart and Busy players who show high retention rates.
    A Smart and Busy player is a player who utilizes their currency effectively to grow quickly in comparison to the amount of time that they invest in playing.
    If you offer an item which will consistently provide Smart and Busy players with currency to invest, there is a high probability that they will make a purchase.
    If you implement the Smart and Busy CRM, you can offer items and content that Smart and Busy players would enjoy.

The 3 personas with the highest IAP revenue

By advertising products to persona groups that have high IAP revenue metrics, you can increase purchases and revenue.

    In the demo data, the persona group with the largest IAP revenue is PvP From the Jump.
    Offer products to PvP From the Jump players and increase revenue.
    A PvP From the Jump player feels it's important to be better than others at the game, but plays PvP content fairly early into the game, meaning they are in a constant cycle of losing due to lacking experience, level, items, etc in comparison to other players.
    If you offer a PvP From the Jump player items and characters that can help them win in PvP content, there is a high probability that they will make a purchase.
    If you implement the PvP From the Jump CRM, you can recommend products and content which will help PvP From the Jump players increase their win rate in PvP content.

The 3 Persona Groups With the Most Ad Views

By offering more ads to persona groups that have the most ad views, you can increase your ad revenue.
    In the demo data, the persona group with the most ad views is F2P With Grandiose Expectations
    F2P With Grandiose Expectations players are players who have no intention of purchasing a product, but have high expectations that they will be able to play and clear a large amount of content while playing for free.
    By offering F2P With Grandiose Expectation users rewarded ads that will help them reach the next level of content, you can increase your ad revenue.
    By implementing the F2P With Grandiose Expectations CRM, you can identify the F2P With Grandiose Expectations players and only offer them additional ads.

Analyzing Retention Rates per Persona

For insights into increasing retention rates per persona, refer to the information below:
    By checking the D1 Retention Rate ~ D6 Retention Rate you can check the changes in retention rate.
    By checking the Final Stage Before Churn, Final Level Before Churn you can gain specific insight as to what to do to increase retention rate.

Retention Rate per Persona Summary

You can identify the effects of persona on retention rate by viewing D1 Retention Rate, D6 Retention rate. You can also identify the stage and level of players when they churn.
    D1 Retention Rate : A percentage of a specific persona group and total users who remain in the game after join date + 1 days.
    D6 Retention Rate : A percentage of a specific persona group and total users who remain in the game after join date + 6 days.
    Final Stage Before Churn : Compare the final stage before churn by persona groups and total users to gather stage information to increase retention rate of specific personas.
    Final Level Before Churn: Compare the final level before churn by persona groups and total users to gather level information to increase retention rate of specific personas.

Changes in Retention Rate by Persona

Check the differences in retention rate between persona and entire users, gain insight by considering the characteristics of each persona to increase retention rate.
    In the case of the demo data, Guide Followers have a lower D1 Retention Rate compared to total users.
    Guide Followers have the characteristics of wanting to follow top rated users' strategies and guides to maximize efficiency.
    Therefore, Guide Followers look for information to identify effective strategies of top rated users and quickly make a decision as if they will continue playing a game, meaning their early stage retention is lower than other users.
    If you implement the Guide Followers CRM, you can provide information and strategies of top players to Guide Followers and thus can lead them to play longer, increasing retention rate.

Stages that Lead to Churn by Persona

You can gain information about stages that can be utilized to raise retention rates by examining the final stage persona groups reached before churn.
    In the demo data, the Smart and Busy persona on average reached stage 11-2, whereas the average stage before churn for the total user base was 3-6.
    Smart and Busy players can quickly and efficiently grow in a short amount of time, so they reach higher stages faster than other users
    Therefore, if you provide Smart and Busy players with offers of items that can help them grow to get past stage 11-2, you can increase retention.
    By utilizing the Smart and Busy CRM, you can offer items that will help Smart and Busy players grow.

Level Reached Before Churn by Persona

You can check the average level reached before churn by persona or for the total user base, and by considering the characteristics of each persona, can gain information about leveling that can help increase retention.
    According to the demo data, Guide Followers, on average, churn after reaching level 7 while the majority of other users churn after reaching level 3.
    Guide Followers tend to follow top players' strategies, meaning that they can reach higher levels faster than other users.
    Therefore, if you recommend strategies for Guide Followers around the time they reach around level 7, this can lead to increased retention.
    By utilizing the Guide Follower CRM, you can recommend top players' strategies to Guide Follower players.

IAP Analysis by Persona

To gain insight as to how to increase IAP by persona, please check the information below:
    You can check the performance indicators central to IAP analysis Revenue, ARPU, ARPPU by persona.
    You can identify metrics such as IAP %, Point of IAP, IAP Stage, IAP Level and increase IAP revenue by persona

Summary of IAP Analysis by Persona

You can quickly and efficiently identify the effects of a persona by analyzing metrics such as Revenue, ARPU, and ARPPU.
    Revenue: Compare the revenue of all IAPs to the total revenue of IAPs of a chosen persona.
    ARPU : Compare the ARPU of all users to the ARPU of a chosen persona.
    ARPPU : Compare the ARPPU of all users to the ARPPU of a chosen persona.
    Most Purchased Product : Compare the most purchased product of all users to the most purchased product of a chosen persona and identify what kind of products most fit the need of a persona.

Rate of Purchase Amount by Persona

You can check what percent of a chosen persona is in with regards to in-app purchase amount based segments.
    In the demo data, in the segment for users who have spent $50 or more, the Smart and Busy persona segment is represented in a higher rate than the average of all users.
    Utilizing this information, you can try and offer Smart and Busy players over $50 worth of products and increase IAP revenue.

In-App Purchase Day by Persona

Check the trends of IAP points by persona and for total users to gain insight as to when to offer products to users.
    In the demo data, Guide Followers have a higher rate of D0 purchases in comparison to other users.
    Guide Followers have the characteristic of following the steps of top rated users when it comes to growth and strategy, so they also tend to be able to identify the most efficient products to purchase early on and purchase quickly.
    Therefore, Guide Followers will purchase efficient items earlier than other users, so if you offer highly efficient products early, they are more likely to buy.
    If you offer them efficient products by utilizing the Guide Follower CRM you can increase purchases and increase revenue..

In-App Purchase Stages by Persona

Compare which stages users of a certain persona played last before making a purchase to those of all users. Combine this information with the characteristics of a persona to gain insight as to how to increase IAP.
    In the demo data, Character Collectors made a purchase after stage 2-3 more often then the average purchase rate of the total user base.
    The Character Collector persona is more interested in collecting a variety of characters over efficiency, therefore they show the characteristic of higher purchase rates later in the game in comparison to the rates of the total user base.
    Therefore, if you offer Character Collectors a product which will help them collect other characters at relatively late-game points such as stage 2-3, you can increase purchases.
    You can offer useful products for character collecting to Character Collectors by utilizing the Character Collector CRM .

In-App Purchase Levels by Persona

Compare which levels users of a certain persona reached before making a purchase to those of all users. Combine this information with the characteristics of a persona to gain insight as to how to increase IAP.
    In the demo data, Smart and Busy players usually made their first purchase at level 7 whereas the average for all users was level 3.
    Smart and Busy players can grow quickly in a short amount of time due to utilizing their currency efficiently, meaning that relative to other users, they reach higher levels faster before feeling the need to make a purchase.
    Therefore, if you offer Smart and Busy players products which can help them maintain their quick growth around the time they reach level 7, you can increase the likelihood of users making a purchase.
    You can offer Smart and Busy players products that include the currency they need to continue their fast growth by utilizing the Smart and Busy CRM.

Purchased Product by Persona

You can compare which products are most commonly purchased between personas and the total user base.
    In the demo data, the Smart and Busy players tend to favor products which include the currency they need to grow, shown by their higher purchase rate of Coin_Package_01 in comparison to the purchase rate of all users.

In-Game Ad Views by Persona

In order to gain insight as to how to increase in-game ad-views for each persona, check the information below:
    You can check the central metrics related to in-game ad views by persona such as Ad Views, Ad Views per User, Ad Views per Viewer .
    Utilize metrics such as Ad View Point, Ad View Stage, and Ad View Levelto gather information to increase ad revenue.

Ad View Analysis by Persona Summary

By analyzing metrics such as Ad Views, Ad Views per User, Ad Views per Viewer, you can measure the influence of a persona on ad views.
    Ad Views : You can compare the total number of ad views of a persona segment with the ad views of the total user base.
    Ad Views per User : You can compare the total number of ad views per user of a persona segment with the ad views per user of the total user base.
    Ad View per Viewer : You can compare the total number of ad views per viewer of a persona segment with the ad views per viewer of the total user base.
    Most Watched Ad : You can compare the most watched ad of a persona segment compared to the most watched ad of the total user base and find out which ads are favored by specific persona groups.

Rate of Ad Views per Range by Persona

You can segment a persona group by grouping by range of ad views.
    In the demo data, Smart and Busy users are represented in the below 20 ad view range in comparison to the total user base.
    Utilizing this data, you can lead Smart and Busy users to view up to 20 ads, thus increasing ad views and revenue.

Date of Ad View by Persona

Gain insight to increase ad views by checking the data for when users of each persona start watching ads.
    In the demo data, Character Collectors have a higher D0, D1 ad view rate in comparison to the total user base.
    Character Collectors enjoy collecting characters, thus if watching ads helps them collect characters they will watch them at a higher rate than other users.
    Therefore, Character Collectors will watch ads at a higher probability early on in the game, if you offer rewarded ads that reward the watcher with items or currency that can be used to collect characters they will watch even more ads.
    You can recommend ads that help Character Collectors collect characters and increase ad views by utilizing the Character Collector CRM.

Ad View Stage by Persona

Gain insight as to which stages cause users to watch ads by checking the data of the last stage played before watching an ad by persona compared to the total user base.
    In the demo data, PvP From the Jump players watch ads at a higher rate in early stages such as 1-2 and 1-4 in comparison to the total user base.
    PvP From the Jump users are competitive and interested in PvP content, but because they lack experience, levels, items, etc compared to other users they have a low win rate.
    Because PvP From the Jump users are interested in winning PvP content, they have a tendency to watch more ads earlier than other users.
    Therefore, If you show rewarded ads to PvP From the Jump players at early stages such as 1-2 or 1-4 with rewards that will help increase their win rate, you can increase ad views and ad revenue.
    You can recommend messages that will offer strategies and ad rewards which will help increase the win rates of PvP From the Jump users by utilizing the PvP From the Jump CRM.

Ad View Level by Persona

Gain insight to increase ad views by analyzing the data of what levels players of a persona segment reach before watching an ad in comparison to the total user base.
    In the demo data, Guide Followers view much fewer ads than other uses at lower levels.
    Guide Followers want to follow the strategies and skill trees of top users.
    Therefore, if you offer rewarded ads that allow Guide Followers to gain information of top users or items or currency to upgrade their skills following a top user's guide, there is a higher probability they will watch said ads.
    Recommend ads which will entice Guide Followers by utilizing the Guide Follower CRM.

Most Watched Ad by Persona

Compare the most watched ad by persona to the most watched ad by the total user base and find out what kind of ads each persona favors.
    In the demo data, Smart and Busy players favor ads which reward currency that they can use to fuel their quick and efficient growth, therefore you can observe they have a higher ad watch rate of Booster_01, Random_02 compared to other users.
Last modified 29d ago