AI In-game Shop

Increase retention and revenue by offering users what they want, when they want it.

The AI In-Game Shop automatically creates and sends recommendations of products and strategies based on AI identified behavioral patterns of players. By offering each and every user content personalized to their psychological tendencies, you can increase retention and revenue.

Before using the AI In-Game Shop, install it by following the instructions in the following page.

Setting Up the AI In-Game Shop

You can view simple information about each persona at the AI In-Game Shop > Settings/Overview page in the TentuPlay Console. Combine this information with the information that can be seen in the AI In-Game Shop > Persona Analysis page and turn off any personas you don't want analysis for.

Using the AI In-Game Shop

Set up and manage the AI In-Game Shop through the AI In-Game Shop > Shop Operation > Setting/Management page in the TentuPlay Console.

1. Upload Product Information File and Other Required Settings

First, finish these required settings at the AI In-Game Shop > Shop Operation > Setting/Management page in the TentuPlay console.

  • Upload product information in the Information Upload tab.

  • You can change the Send toggle either on or off or edit messages at the Shop Settingtab.

2. Editing Message Content

In the Shop Settings tab of the AI In-Game Shop > Shop Operation > Setting/Management page you can edit the messages to fit your game's style by persona. Increased personalization leads to higher conversion rates.

3. Check and Manage Performance

In the Shop Settings tab of the AI In-Game Shop > Shop Operation > Setting/Management page the performance metrics of messages are uploaded within 24 hours after sending. Utilize the information of performance by persona to more efficiently operate the AI In-Game Shop.

4. Message Preview

View created message at the AI In-Game Shop > Shop Operation > Message preview page to view messages that have been created and are to be sent to users.

User Personas

Our AI identifies personas and automatically creates and sends personalized messages.

The AI In-Game Shop automatically creates and sends recommendations of products and strategies based on AI identified behavioral patterns of players. By offering each and every user content personalized to their psychological tendencies, you can increase retention and revenue.

Smart and Busy Users

Prevent Churn

"Users who efficiently use currency and grow quicky", despite efficiently using currency, will churn if they cannot maintain their rate of growth due to limited currency. Therefore the AI recommends products and strategies to quickly gain currency, increasing retention.‌

Increase Purchases

The TentuPlay AI recommends products that help quick growth, and with a message explaining that the product helps growth, it offers context and justification, increasing IAP revenue.‌

F2P With Grandiose Expectations

Prevent Churn.

"F2P With Grandiose Expectations users" often churn when they reach a hurdle that tries requires an IAP to progress. TentuPlay's AI offers strategies and tips for users to get over these hurdles and increases retention and reduces churn.‌

Increase Revenue

TentuPlay's AI offers rewarded ads that give the users currency or items which help them progress, increasing ad revenue.‌

Character Collector

Reduce Churn

TentuPlay's AI recommends content or strategies to gather new characters, allowing users to continue to enjoy collecting characters, increasing retention.‌

Increase Purchases

TentuPlay's AI offers players tips and products to help collect new characters, increasing purchases and in turn, revenue.‌

Fashionistas

Reduce Churn

TentuPlay's AI recommends content and strategies that can lead to gaining cosmetic items, which allows Fashionista users to continue to enjoy decorating their character, increasing retention and reducing churn.

Increase Purchases

TentuPlay's AI recommends strategies and products that provide cosmetic items, increasing purchases and revenue.

Off-Track and Regretful

Reduce Churn

TentuPlay's AI recommends strategies and content for users who wasted currency early in the game and are regretting their decision that can help them earn back the currency they wasted. This reduces the disappointment and regret these players feel, increasing retention and reducing churn.

Increase Purchases

TentuPlay's AI recommends tips and products for players to earn back currency they wasted early on, increasing purchases and revenue.

PvP From the Jump

Reduce Churn

TentuPlay's AI offers the strategies and items of players with high win rates to players who repeatedly lose in PvP content so that they don't feel disappointed and churn, thus increasing retention.

Increase Purchases

TentuPlay's AI recommends strategies and products used by players with high win rates, which players who are interested in but unsuccessful at PvP content are more likely to purchase, increasing purchases and revenue.

Guide Follower Users

Reduce Churn

TentuPlay's AI identifies the strategies of top users and offers these strategies to Guide Followers, allowing them to play the game in the manner they want to, increasing retention.

Increase Purchases

TentuPlay's AI identifies the products most closely related to top rated users' strategies, and by recommending these products to Guide Followers increase purchases and revenue.

Underdog Users

Reduce Churn

TentuPlay's AI recommends strategies or ways to increase the strength of underdog characters or other stronger characters so users don't repeatedly lose in content, become disappointed, and churn, increasing retention.

Increase Purchases

TentuPlay's AI recommends products that can make an underdog character stronger or where users can gain a stronger character, increasing purchases and revenue.

Comfort Zone Player Users

Reduce Churn

TentuPlay's AI recommends new strategies with rewards to users so that they don't grow bored from only staying within their comfort zone and churn, thus increasing retention.

Increase Purchases

TentuPlay's AI recommends products needed to enjoy new content and different play styles, thus increasing purchases and revenue.

Whale Users

Reduce Churn

TentuPlay's AI recommends products and tips to reach the end game, increasing retention and reducing churn.

Increase Purchases

TentuPlay's AI identifies and recommends products that high rated PUs purchased to quickly progress and reach the end game, thus increasing purchases and revenue.