User Personas

There are a variety of characteristics of gamers, each with their own expectations while playing

Each user has different expectations and characteristics while playing. We call these "personas". By figuring out and offering what each persona wants, you can increase efficiency in client management.

USER persona 01

USER persona 02

Smart and Busy Users

  • Efficient currency use and quick growth

  • Increase revenue by offering them items to help their quick growth

F2P With Grandiose Expectations Users

  • Does not want to pay, but has high expectations

  • Increase retention and revenue by offering rewarded ads that offer currency and items needed to progress in-game

USER persona 03

USER persona 04

Character Collector Users

  • Users who enjoy collecting a variety of characters

  • Increase retention and revenue by offering character collecting tips and products

Fashionista Users

  • Users who focus on cosmetics and design

  • Increase retention and revenue by offering cosmetic items and characters

USER persona 05

USER persona 06

Off-Track and Regretful Users

  • Users who regret wasting resources early in the game

  • Increase retention and revenue by offering tips and products for them to gain more resources to make up for their early waste

PvP From the Jump Users

  • Users who immediately jump into PvP content and have lost repeatedly

  • Increase retention and revenue by offering strategies from players with high win rates and related products

USER persona 07

USER persona 08

Guide Follower Users

  • Users who play following a guide and show high efficiency

  • Increase revenue by offering them insight into strategies of top ranked players and related products

Underdog Users

* Users who focus on raising characters lower on the tier list * Increase retention and revenue by offering them tips on how to make their character stronger or information about stronger characters and related products

Learn More

USER persona 09

USER persona 10

Comfort Zone Users

  • Users that stick to familiar characters or decks

  • Increase retention by offering insight into various strategies to help increase their win rate

Whale Users

  • Users with a high probability of purchasing in-game products

  • Offer many items to whales or paying users to increase revenue