Glossary
A collection of terms often used in TentuPlay throughout the Console and the documentation.
- active users (AU)
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The users who uses a product or services regularly and in a meaningful way during a recent period of time.
- average revenue per paying user (ARPPU)
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An average sum that a paying user pays.
ARPPU = revenue / the number of paying users
- average revenue per user (ARPU)
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An average sum that an active user pays.
ARPU = revenue / the number of active users
- churn rate
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The rate at which users are likely to leave a game or a service at any time.
- churn users
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In TentuPlay, the users who has logged in to a game or service once or more and have churned during a given period.
- cohort
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A group of users that have at least one characteristic or experience in common.
- daily active users (DAU)
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The number of active users on a specific day.
- in-app purchase (IAP)
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The buying of goods and services from inside an application.
- lifetime
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In TentuPlay, the peroid from the signup (Join) date and the last date of attendance (Login).
- lifetime value (LTV)
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The monetary value of an average user over their lifetime with a game or service.
- monthly active users (MAU)
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The number of active users on a specific month.
- motivated conversion rate
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In TentuPlay, the rate at which users have been converted from new users to motivated users.
- motivated return rate
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In TentuPlay, the rate at which users have returned to motivated users among the users with churn record.
motivated return rate = the number of motivated users with churn record / the total number of users with churn record
- motivated users
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In TentuPlay, the users who has logged in to a game or service for two days or more and have not churned during a given period.
- new users
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The users who has signed up for an account and has logged in to a game or service.
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In TentuPlay, the users who have a Join event during a specified period.
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- paying users (PU)
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The users who has purchased virtual items or services during the relevant period.
- prefab
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According to Unity’s manual, a type of asset that stores a GameObject with its components, properties, and acts as a template fro creating new object instances.
- retention rate
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The rate at which users who still play a game or use a service a certain number of days after install or signup and that is used to measure customer loyalty to a product or the ability for a company to keep its customer over time.
- revenue
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The total amount of income generated by the sale of goods and services.
- users with churn record
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In TentuPlay, the users who have ever churned regardless of whether they are still churn users or has become motivated users.
- wanderer
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In TentuPlay, the users who has logged in to a game or service for only one day and have not churned during a given period.
- weekly active users (WAU)
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The number of active users on a specific week.