User personas

There are a variety of characteristics of gamers, each with their own expectations while playing.

Each user has different expectations and characteristics while playing. We classify and label these distinctions by using "personas". The AI offers are based on the personas or user segmentations. By figuring out and offering what each persona wants, you can increase efficiency in client management.

Here are some of personas used in TentuPlay and their brief descriptions.

Smart and Busy

300

  • They look for efficient currency use and quick growth.

  • You can increase revenue by offering them items to help their quick growth.

F2P With Grandiose Expectations

300

  • They are unwilling to pay, but have high expectations.

  • You can increase retention and revenue by offering rewarded ads that offer currencies and items needed for game progress.

Character Collector

300

  • They enjoy collecting a variety of characters.

  • You can increase retention and revenue by offering character collecting tips and products

Fashionista

300

  • They focus on cosmetics and design.

  • You can increase retention and revenue by offering cosmetic items and characters.

Off-Track and Regretful

300

  • They regret wasting resources early in the game.

  • You can increase retention and revenue by offering tips and products for them to gain more resources to make up for their early waste.

PvP From the Jump

300

  • They immediately jump into PvP content and have lost repeatedly.

  • Increase retention and revenue by offering strategies from other players with high win rates and related products.

Guide Follower

300

  • They play by following a guide and show high efficiency in game.

  • You can increase revenue by offering them the insight from strategies of top ranked players and related products.

Underdog

300

  • They focus on raising characters less favored or competitive on the tier list.

  • You can increase retention and revenue by offering them tips on how to make their character stronger or information about stronger characters and related products.

Comfort Zone

300

  • They stick to familiar characters or decks.

  • You can increase retention by offering insight into various strategies to help increase their win rate.

Whale Users

300

  • They have a high probability of purchasing in-game products.

  • You can increase revenue by offering many items to whales or paying users.